Greg Lyle is the founder and managing director of Innovative Research Group Inc. (INNOVATIVE), a national public opinion research and strategy firm with offices in Toronto and Vancouver. INNOVATIVE provides critical information needed to assess and overcome public affairs and corporate communications challenges, identify and evaluate potential solutions, and monitor success.
As a former principal secretary to Manitoba premier Gary Filmon, Lyle has built a career at the intersection of public opinion, communications and public policy. With over 20 years of communications and opinion research experience, Lyle uses a full range of research tools to provide strategic counsel to public, private and not-for-profit clients across a variety of sectors including financial services, insurance, transportation, resource industries, energy, health care, and education.
Lyle’s polls have been highlighted in media across the country. He is regularly featured in the Globe and Mail, the Hill Times and on CKNW as well as appearing in Maclean’s Magazine, the National Post and various CanWest newspapers, as well as other print and broadcast media.